Toulouse Cancer Foundation
The Art of Storytelling
At WS, we are constantly looking for ways to combine creative innovation while giving back to the community in which we work. We were fortunate to be contacted by the Toulouse Canceropole Foundation to do just that!
We are pleased to announce our donation to the Foundation through the development of their new website! Starting in late 2024, the project was launched on March 3, 2025.
A New Website for Greater UX
The website aims to strengthen the Foundation’s visibility and facilitate access to information for patients, families, and the general public to boost donations. The objectives of the project include:
- Promote the Foundation’s actions and events to raise awareness and mobilize donations.
- Create a modern and intuitive platform that reflects the values and missions of the foundation.
- Improve the user experience to facilitate navigation and access to available resources.
Web Design Storytelling
To break through the classical approach of web design, we wanted to showcase our capacity to engage with users through storytelling. The Foundation survives only through donations, therefore, this was at the heart of our UX approach: create a compelling and animated message immediately to engage users in the donation process.
The website is no longer just about the Foundation and the act of giving. It’s also about an emotional appeal to engage with the user’s sense of engagement. Our solution: centralize everything on the screen to four important statements that highlight the Foundation’s mission. Let the user be immersed in the story!
Creativity and Innovation at the Heart of our Service
This project is another example of how we can help businesses and associations do more than just build a website. Your website is your brand, and it needs to be both a reflection of who you are but also a reflection of your customer’s emotional attraction. By going beyond the ordinary and presenting a unique version of who you are will bring more conversion and more happiness to the customer experience.
Do you have a website project of your own?
WS helps you bring your ideas to life✧
Want to create a compelling user experience for your customers through storytelling? Contact us. We’d love to share with you our ideas 😀
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